It’s been simply shy of 1 full week because the launch of Kylie Minogue‘s Rigidity lead observe, “Padam Padam,” her instantly catchy return to fashionable electro-pop kind.
And what started as mere constructive reception – “oh good, one other reliably nice observe from The One True Kylie™!” – has grown right into a full-on padamic, fairly actually in a single day.
It appears The Trendy Gay actually, actually does love a silly onomatopoeia lyric – one thing I didn’t totally think about in my preliminary reward of the ode to listening to one’s Coronary heart Beat Rock on the dance ground – as a result of the time period “padam padam” has change into inescapable: right here a padam, there a padam, in every single place you go, a padam padam. (Effectively, in every single place you go that’s homosexual.) It’s pure padamonium.
“Padam?” is successfully the brand new “Pal of Dorothy?”
There are dancing movies. Hilarious tweets. And memes aplenty. So many, many memes. I personally could or could not have contributed a couple of. Who’s to say?
It’s all within the identify of our Mighty Aphrodite who, at this time second, is on observe to have her highest debut on the Official Charts in a decade since 2014’s “Into The Blue” – and we nonetheless have to ship it up even increased. (It’s already the No. 2 hottest music on her Spotify web page as effectively.)
It additionally helped that Kylie made a fierce and fabulous look on the American Idol finale, giving us an all-too-brief tease of the observe for its dwell debut, adopted by a contact of “Can’t Get You Out of My Head” to remind the locals, full with dancers paying homage to the traditional futuristic look.
Granted, Homosexual Twitter exists in a bubble, and outcomes could fluctuate when it comes to precise mainstream success. (Living proof: Kim Petras by no means even touched the Billboard Sizzling 100 till “Unholy” final 12 months.)
However this does actually really feel like that is Kylie’s largest international Web second in a really very long time – perhaps because the Aphrodite period with “All of the Lovers.” It’s particularly surreal to see fellow People taking a liking to what the Pink Blooded Girl is placing down, given this nation’s decades-long battle waged towards style.
It’s all occurred so organically and unexpectedly as effectively, leading to a viral development that might be the envy of any number-crunching report label exec blowing the advertising price range on some unbothered Gen Z influencer for just a little half-hearted TikTok dance. And it couldn’t be taking place to a extra deserving Inconceivable Princess, 16 albums deep into her discography.
So please, get on the market and unfold the padampaganda.
After our efficiency on @AmericanIdol 🥰…these superb dancers SMASHING the lyrics… PADAM PADAM 😂 LOVE!!!! pic.twitter.com/PSo7IER82X
— Kylie Minogue (@kylieminogue) May 23, 2023
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Picture: BMG/Sophie Muller
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